Eilish, 17, and O'Connell, 22, wrote the original track "Come Out and Play" for the three-minute spot, which the Clio Music jurors decided at judging in August was the best use of music in advertising over the past year. O'Connell thanked the slew of partners involved in the project—including Kobalt, Interscope Records, TBWA and Universal Music Publishing—and also thanked "our mom and dad for letting us make this song all night long in our bedroom." " 'Share Your Gifts' exemplifies how a great creative vision can be amplified by music," she told Muse. "Finneas and Billie Eilish helped bring Apple's visual creative to life by writing a song that gave emotional context to the story line. As a brand, Apple has proven to be the best at creatively incorporating music into their campaigns and pride themselves at choosing the best music and/or collaborators possible for every project. It makes them a great partner for artists, songwriters, publishers and labels." The Use of Music jurors voted unanimously in August to give the Grand to "Share Your Gifts." They applauded the artistry and Apple's willingness to give Eilish and O'Connell creative control of the music. "Even coming from a brand like Apple, which has such an illustrious history with music, this one is just undeniably special," said juror Alec Stern, director of music at DDB and We Are Unlimited. "It checks every box imaginable—they got the exact right artist at the exact right time, but its power comes from giving Billie and Finneas the freedom to express this notion of sharing your voice in such an authentic, compelling and heartfelt way. It's the new set of taillights we should all be chasing." "It was beautiful piece of music, elegantly helping to tell the story," added juror Rich Robinson, evp of sync and creative services at Warner/Chappell Music. "It works as a lovely standalone piece of music, but completely fit the spot too." "I didn't get into this business to win awards. But I'll take it," Jett said during her acceptance speech.