Fashion Designer Edeline Lee Discusses Her Namesake Brand, And Playing Fashions Long Game
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Edeline Lee SS20 Presentation Toby Shaw Toby Shaw Edeline Lee SS20 Presentation Toby Shaw Toby Shaw Felicity Carter: What was your first fashionable memory? Edeline Lee: Matching my socks to my t-shirts in elementary school. It was the first time I really discovered the power of fashion. Edeline Lee collection Edeline Lee Edeline Lee EL: I studied at Central Saint Martins. I grew up reading the pages of Vogue, dreaming about the hallowed grounds that McQueen and Galliano walked. It was a crumbly, old building, but it just felt amazing to be there. Edeline Lee SS20 Presentation Toby Shaw Toby Shaw EL: Structured, feminine, playful. FC: What is luxury to you? EL: Intelligent, craftsmanship, clothes with meaning and depth. Edeline Lee SS20 Presentation Toby Shaw Toby Shaw EL: She is worldly, highly educated and aesthetically advanced. She maintains a punishing schedule, she is doing it all and she is doing it beautifully. I make clothes that fit seamlessly and practically into her life. Edeline Lee collection Edeline Lee Edeline Lee EL: I designed a pair of shorts in my home economics class at school. Peach and cream windowpane check. They were pretty ugly. FC: Currently which is your favorite piece and how do you wear it/them? EL: I like my pieces to be complete in and of themselves. Forgivingly cut and only just decorative enough that you can wear them without any accessories if need be. I like them to resist wrinkling so that I can literally throw them on and feel polished with no effort. At the moment, I am wearing the Alexandria Dress a lot. Edeline Lee SS20 Presentation Toby Shaw Toby Shaw EL: My tutor at Central Saint Martins always compared us to racehorses, chomping at the bit. But it is a VERY long-distance race. Fashion is by definition ephemeral, but I prefer to play the long game. Edeline Lee collection Edeline Lee Edeline Lee EL: I would like to spend more time developing our own Ecommerce site. In the long term, I dream about a fully circular, sustainable company that nourishes both my team and clients. I love making and producing from one place here in London, I love being able to touch everything that goes out of the door, and I hope that we can continue doing this in the long term as we grow. Edeline Lee collection Edeline Lee Edeline Lee Based in London, Felicity commentates on style, the arts and culture and continues to interview a line-up of artists, actors, and musicians along with leading designers Read More